City Screen first joined the World Out of Home Organization in 2023, confirming its compliance with international standards of quality and expertise in the digital out-of-home advertising industry. In 2026, the company continues its membership in WOO, strengthening its involvement in the development of the global DOOH market and the promotion of a data-driven approach to out-of-home advertising.

This aligns with the company’s strategy to scale and develop the programmatic DOOH ecosystem, including its international presence and technological expertise in automated ad buying.

The World Out of Home Organization is a worldwide association of outdoor advertising companies. Participation in the association is an industrial mark of quality as the Organization unites the most trusted and ambitious brands of the industry (operators, agencies, tech companies, and assiciations).

It engages in worldwide lobbying for outdoor advertising, organizes international outdoor advertising congress, provides the latest information about the outdoor advertising market and plays a lead role in the standardization of labels for outdoor advertising research data.